Last week we attended the launch of a new beer in the Northern Ireland market.
Barry and I headed to The Perch were Pravha, a 4% ABV Czech style pilsner from the brewers of leading lager Staropramen, was unveiled.
Pravha has the iconic flavour and gentle bitterness of a high quality Czech pilsner, but is also crisp, light and refreshing.
The launch is being supported by Molson Coors in Northern Ireland with point of sale materials including outlet activation, stylish glassware bar runners, coasters and signage for on-trade customers.
Brewed using the passion, ingredients and knowledge of the famous Staropramen brewers, Pravha represents the unexpected side of Prague, by offering a twist on the classic Czech pilsner made with two specially selected malts and three Czech hops.
“We are delighted to welcome Pravha to the Molson Coors portfolio in Northern Ireland,” said Ryan McFarland, NI Director at Molson Coors.
“In Prague, there’s always something new and exciting going on underneath the surface of the city. In the same way, Pravha is the unexpected side of Staropramen, a refreshing drinking experience that consumers may not expect from a Czech pilsner.
“By introducing this beer, we hope to excite our customers and consumers and continue to expand our premium world beer category.”